From September 4 to 13, Broadview Materials took part in Paris Design Week 2025 with its iconic brands – Formica®, FENIX®, and Homapal® – presenting CTRL “R” – Art and Materials.
Created in collaboration with De Barros Concept and Hubler, and staged by S1.ngular, the immersive exhibition explored the dynamic relationship between art, design, and material innovation — a key highlight of Paris Design Week.
CTRL “R” is inspired by the keyboard shortcut Ctrl + R — a symbol of refresh and reset. This concept runs throughout the exhibition, which is structured as a journey exploring the evolution of decorative surfaces, from history to future-forward experimentation.
