Sicam 2025

FENIX^®, Arpa^®, and Formica^®—part of Broadview Materials along with Homapal^® and Getacore^®—will be at SICAM 2025 reaffirming an integrated vision of materials, surfaces, and innovative solutions and presenting some important product novelties.

The fair in Pordenone becomes an opportunity to present in Italy Broadview Materials Europe, which brings together in a combined sales and distribution platform the offer of the group’s interior brands.

First unveiled at the latest edition of the Interzum trade fair in Cologne, Broadview Materials Europe is a leading global group of brands in materials that enables customers to create solutions that stand out in quality, beauty, and sustainability while remaining affordable.

In the setup for SICAM 2025, two stands host the proposals of Broadview Materials Europe brands, with a storytelling that intertwines textures and colours, technology and materials, bringing the brands and their unique characteristics closer to visitors. The entire installation is conceived as an architectural volume clad in FENIX® Rosso Namib and Grigio Antrim, with a visual landscape in constant transformation.

The fair becomes the stage for presenting some important product innovations and range extensions. 20 new Homapal® metallic laminates that add an original twist to the collection, thanks to stunning deep surfaces, a new vibrant colour palette, and even more contemporary designs. While, two innovative kitchen island solutions have been created to showcase Arpa VIS Gloss surfaces and a reinterpretation of the iconic Ghibli finish, now enriched with five new decors.